WHAT TYPE OF LIGHTING DO YOU USE?
Our greens thrive in greenhouses that receive abundant sunlight (especially in our Carpinteria facility). The greenhouses allow us to precisely control the amount of light, so our lettuce thrives in optimal conditions. In fact, we can manage the levels of light each plant receives with a computer system that monitors the weather. This and the occasional use of artificial lights ensure that our plants are both reliable and healthy, even in unpredictable weather.
Hydroponics, or growing with water systems, allow us to be very green with our greens. Not only do we use much less water than conventional growing in soil, but we can better control the amount of water and mineral nutrients each plant receives.
WHAT ABOUT THE DIRT?
Our dirt, or in other words, our root ball, is actually certified organic peat moss (no connection to our Pete). Which has more nutrients, is more breathable and is more sustainable than plain old dirt.
ARE YOU ORGANIC?
Our root ball is made of 100% certified organic peat moss. All nutrients that are used to grow our organic products are certified organic minerals or plant based materials that are OMRI approved for organic production. No manure ever!
ARE YOU SUSTAINABLE?
Our hydroponic water system uses up to 85% less water than conventional growing. Because we grow in greenhouses, we use much less space as well (up to 70% less). Even the packaging is sustainable. It is 100% recyclable and shaped to act as a mini greenhouse.
WHAT DOES “PETE’S LIVING” MEAN?
Our living products are alive, still connected to their growing source. They are sold with their roots intact, which means they last longer and stay fresher.
HOW LONG DO THEY LAST?
Let’s just say, a lot longer than other greens since they are still attached to its growing source. Our living products can last 7+ days longer in your refrigerator.
WHAT ARE THE IMPLICATIONS OF LETTUCE THAT’S ATTACHED TO ITS ROOTS?
Good question. First, it helps to cut down on food waste, as grocers can keep the produce on the shelf longer, rather than tossing it in the dumpster. People who buy our greens can also keep it longer, meaning less food goes in their trash cans. Second, this process requires less land and less water to maintain the plant’s health. The greens you consume are incredibly nutritious and stay that way longer.
IF PETE’S IS ALIVE, DOES THAT MEAN ALL OTHER LETTUCE IS… DEAD?
We love lettuce! And believe we all could incorporate more greens into our daily routine, living or otherwise. That said, if it’s not connected to its roots, it’s no longer connected to its life-force. Or in other words, it’s no longer breathing or growing or tasting as it was intended to taste. Living is better than not living.