WHAT TYPE OF LIGHTING DO YOU USE?
Our greens thrive in greenhouses that receive abundant sunlight (especially in our Carpinteria facility). The greenhouses allow us to precisely control the amount of light, so our lettuce thrives in optimal conditions. In fact, we can manage the levels of light each plant receives with a computer system that monitors the weather. This and the occasional use of artificial lights ensure that our plants are both reliable and healthy, even in unpredictable weather.
Hydroponics, or growing with water systems, allow us to be very green with our greens. Not only do we use much less water than conventional growing in soil, but we can better control the amount of water and mineral nutrients each plant receives.
WHAT ABOUT THE DIRT?
Our dirt, or in other words, our root ball, is actually certified organic peat moss (no connection to our Pete). Which has more nutrients, is more breathable and is more sustainable than plain old dirt.
ARE YOU ORGANIC?
Our root ball is made of 100% certified organic peat moss. All nutrients that are used to grow our organic products are certified organic minerals or plant based materials that are OMRI approved for organic production. No manure ever!
ARE YOU SUSTAINABLE?
Our hydroponic water system uses up to 85% less water than conventional growing. Because we grow in greenhouses, we use much less space as well (up to 70% less). Even the packaging is sustainable. It is 100% recyclable and shaped to act as a mini greenhouse.
WHAT DOES “PETE’S LIVING” MEAN?
Our living products are alive, still connected to their growing source. They are sold with their roots intact, which means they last longer and stay fresher.
HOW LONG DO THEY LAST?
Let’s just say, a lot longer than other greens since they are still attached to its growing source. Our living products can last 7+ days longer in your refrigerator.
WHAT ARE THE IMPLICATIONS OF LETTUCE THAT’S ATTACHED TO ITS ROOTS?
Good question. First, it helps to cut down on food waste, as grocers can keep the produce on the shelf longer, rather than tossing it in the dumpster. People who buy our greens can also keep it longer, meaning less food goes in their trash cans. Second, this process requires less land and less water to maintain the plant’s health. The greens you consume are incredibly nutritious and stay that way longer.
IF PETE’S IS ALIVE, DOES THAT MEAN ALL OTHER LETTUCE IS… DEAD?
We love lettuce! And believe we all could incorporate more greens into our daily routine, living or otherwise. That said, if it’s not connected to its roots, it’s no longer connected to its life-force. Or in other words, it’s no longer breathing or growing or tasting as it was intended to taste. Living is better than not living.
Why do you use plastic packaging?
We use plastic packaging because it protects the integrity of our greens, provides a longer shelf life, reduces food waste and keeps our products affordable. In addition, PET plastic clamshells are one of the most common and easily recycled package types in the market. We know plastic isn’t perfect and we are committed to reducing its use while contributing dollars toward improving the recycling system.
Why don’t you use alternative packaging, like paper?
Although we’ve considered using alternative packaging, we have found that plastic is the best fit for our company. Plastic may have a bad rap, but paper emits more greenhouse gases than plastic when recycled. It also doesn’t provide a longer shelf life or protect the integrity of our greens. We love paper alternatives and will continue to look for viable options.
How is Pete’s reducing its plastic usage?
We are constantly on the lookout for innovation. Each quarter, we conduct a product analysis of our packaging. This includes talking to our vendors, identifying the recycled content in our packaging and the type of plastic used, accessing the recyclability of the product and comparing it to alternatives to see if there are opportunities for improvement. Our goal is to reduce plastic use and promote a circular economy. Through monitoring and data collection we can achieve our goals and positively impact the planet.
Is your packaging recyclable?
Yes! All of our clamshells are plastic #1: PET and are recyclable when the label is removed. In most areas, these clamshells can be recycled through curbside pickup. Please check if your local recycling center accepts plastic #1: PET clamshells before tossing in the recycling bin. Please note… our labels, Wondercress bags and Greenhouse Fresh closures are not currently recyclable… but we are keeping a close watch on packaging innovations to ensure that all of our packaging is recyclable or reusable by 2025.
Do you use recycled content in your packaging?
All of our plastic clamshells are made from a minimum of 70% recycled content. Our Greenhouse Fresh packaging is made from 100% recycled material. Our goal is to continue using recycled material and to reduce the use of virgin plastics by 75% by 2025.
How are you helping to fix the recycling system?
Through our new line of Greenhouse Fresh products, we have partnered with The Recycling Partnership to do our part in contributing to a circular economy. The Recycling Partnership is a nonprofit committed to improving the recycling system by using data, improving infrastructure, providing education and finding system solutions.
Why don’t you use biodegradable packaging?
Most biodegradable packaging ends up in landfills since it requires commercial composting facilities that aren’t necessarily available everywhere. Also, if it’s accidentally recycled, it can contaminate the entire batch. So not really our thing!
What else do you do for the planet?
Thanks for asking! We do a lot and will continue to do more and more. It’s kind of in our DNA. So, in addition to our efforts to keep plastic out of the landfills, we have several strict internal recycling programs, the majority of our trucks and company vehicles run on CNG, We collect rain water and divert it to certified CA reservoirs (and to water local fruit trees!), we grow plants in a naturally sunny region to minimize light pollution, we shred lettuce waste to turn into compost and all of our employees use reusable water bottles and coffee mugs.